Watch the video!
RightCliq by Visa Organizes Your Online Holiday Shopping
Watch the video!
Traditional Media Is Challenged Again by New iPad-centric Competitor
Read the story in the NYtimes.com
Facebook Message is Not Email
Have your head Facebook is giving you an email address @facebook.com? Watch this video about what is the new Facebook Message? One thing it is not is email. Well what is it?
Online Shopping with Frequent Flier Miles
I always forget to add my frequent flyer number to my flight reservations. The numbers aren't stored in my memory so I'm always digging through email trying to find the last time I used the number. Plus, when I recently changed my last name to my married name, I realized that I can't use the same frequent flyer number without first updating the name on my account. All brides know updating your name on something is the biggest pain in the ass ever. Delta actually asked me to send them proof like a court document - no thanks, it's not worth my time to savor the 4,317 miles I have accrued with Delta over the years. With 25,000 miles on average required for a free one way trip, I was ready to kiss those miles goodbye, until the Delta Marketplace caught my eye.
The Delta marketplace offers a variety of home, fashion, travel, and kid items priced at up to 100,000 miles or more. Maybe I'll finally be able to put those miles to good use. To my dismay, the cheapest things in the marketplace are a Xbox 360™ Headset for 6,100 miles, a Taylor Made Golf Tour Structured Adjustable Hat starting at 6,300 miles, and Mrs. Fields' Cookies Nibblers® Tin starting at 6,100 miles. In fact, the only item I could buy was the Oreck Canister Filter Bags for 4,200 miles. Thanks, but no thanks, I don't think I'll be buying vacuum bags anytime soon. So for the most part, the marketplace had nothing under my 4,317 budget.
That's when I saw Delta's Magazines for Miles offer. This was way more up my ally. They offer popular magazine subscriptions starting at 400 miles for Cigar Afficionado and 600 miles for Glamour to 1,500 miles for Time and 3,200 miles for the Economist. The 252 issues of Daily Variety required the most miles at 5,500 miles. I thought of my sister upon seeing the 20 issues of Teen Vogue for 700 miles. Then I had an "Ah-ha" moment. The light bulb turned on and the trumpets sounded--what if I use these miles to buy Christmas gifts!
That got me curious about other airlines and what they offer.
The US Airways Miles of Hope program allows you to donate your miles to four national nonprofit organizations: the American Red Cross, Mercy Medical Airlift, Fisher House Foundation and Make-A-Wish Foundation. Donated miles are used to fulfill each organization's mission and more than 700,000,000 miles (15,000 roundtrips) have been donated to these nonprofit organizations since the Miles of Hope program began in 1998. US Airways also has a newspaper and magazine subscription purchasing offer.
Delta also allows you to donate to 18 SkyWish Charities including Habitat for Humanity and the Nature Conservancy.
Both airlines allow you to gift or transfer your miles to a friend or family member who just may need those extra 4,317 miles to qualify for a free flight voucher.
The lesson is don't let those miles go to waste - no matter how small the quantity.
Twitter - Just Follow
I finally convinced my husband to create a twitter account. He typically rebells against social media because he doesn't like to have his personal life out there for the world to see. But when I explained the professional benefits, he finally caved in.
His professional interest is real estate. So he subscribed to all real estate blogs, media, and industry professionals on Twitter. He found that using his Twitter feed is WAY more efficient for gathering industry news compared to checking CNN and WSJ among many other sites a few times a day. Now he is obsessed with his instant updates about the market and was actually complaining that no one was tweeting on Sunday afternoon.
The best thing is when starting out on twitter is you don't even have to tweet if you don't want to, just follow others.
Twitter is definitely more valuable on a professional level versus personal. No, I don't care if you just drank a eggnog latte at Starbucks, but I do want your industry tips, trends, best of practices, and news.
He is also learning the importance of a digital footprint in his own career. Establishing yourself as an industry professional is easily done through blogging and social networking. If you are able to create valuable content, others will value your knowledge on a certain topic. He is even thinking of blogging about a niche of real estate now.
Where in the past, companies published whitepapers and contributed to news articles, their executives are now tweeting, blogging, and e-publishing about what they know best.
From tv to e-commerce... an example of digital marketing
I'm not a fan of Bad Girls on the Oxygen Network, but this is a great example of digital marketing. Four different Bad Girls cast members were styled with custom looks for their characters by entertainment-based retailer StyleQ and fans were directed to the Bad Girls Club Facebook page to purchase apparel, footwear, and beauty products via branded Facebook store Shop the Look: BGC Boutique, which will “open its doors” while the reunion special is airing on the cable network at 9 p.m. ET/PT Nov. 16.
Read more on Media Bistro
Read more on Media Bistro
join the fight against sexual slavery and human trafficking
Dec 10, 2010
Cipriani Wall Street, NYC
The SMF Young Professionals & TKO Productions
Invite you to join the fight against sexual slavery and human trafficking at
FIGHT FOR HUMANITY
A ringside gala event benefiting the Somaly Mam Foundation
(A nonprofit committed to ending human trafficking around the world.)
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On December 10th, my good friend (best man in wedding) is participating in a charity boxing match for the Somaly Mam Foundation at Cipriani Wall Street. He is representing the Real Estate community in New York against the Self Promoted Facebook/Tabloid personality Justin Ross Lee.
Click the following links to see why he is so excited to fight this guy
http://www.plumtv.com/videos/justin-ross-lee-at-day-night-ashley-olsen
http://hamptons.guestofaguest.com/justin-ross-lee/justin-ross-lees-exclusive-interview-with-himself/
The event is going to be incredible with world class variety show performances between fights, an amazing sit down formal dinner, six different bouts with different fighting styles, and of course dancing and drinks all night.
After learning about the charity over the past year and the stories from the women and children abducted and sold into sex slavery, anything that we can do to help raise money can make such a huge difference in these peoples lives.
Digital Marketing for TV
Television is another industry that my career coach suggested. I really never considered it before an associate of mine told me about her summer internship at Oxygen in NYC. The digital component of a tv show for example is a huge part of the marketing strategy. It's another way to engage consumers and give advertisers impressions. I think developing the content of the website component of a show would be super fun and allow me to be creative. Reality TV series are big on using their website to have users comment about a show, tweet about characters, create avatars, upload their own content or participate in a contest. Plus, as the prime demographic, I'm sure I can give good perspective on how to engage an audience.
Examples of Website Components for TV Shows:
Real Housewives: Bonus footage, photo gallery, Real Housewives game, and cast blogs.
Bad Girls Club: Blogs, videos, and photos on your mobile device. Plus, play the game.
Millionaire Matchmaker: Rate the headshots of dates, and ask the matchmakers blog.
Modern Family: Interviews with cast, explore the family tree, memorable character quotes.
30 Rock: Backstage with characters, trivia games, name the baby game, download wallpaper.
Branded Entertainment
I met with my career coach last week and he introduced me to the concept of Branded Entertainment.
Mindshare is one example of a global agency that specializes in branded entertainment.
Wikipedia says The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program.
A successful example of branded entertainment is an original property developed by Onesum Agency for the Tampa Bay Rays. An animated team of super heroes “The Defenders of the Game” (DOTG), is an on and offline original branded entertainment platform that featured the franchise and players as animated superheroes defending baseball from the evil Umperor.
Another example of Branded Entertainment is BMW's The Hire which featured a series of eight short films produced specifically for the Internet in 2001 and 2002. "The Hire" featured among other famous actors, Clive Owen as the driver and celebrity directors. These movie shorts were viewed over 100 Million times.This could be a great career path for me to investigate - it's marketing and communications and requires creativity to develop marketing campaign concepts.
Mindshare is one example of a global agency that specializes in branded entertainment.
Celebrating Veteran's Day!
Happy Veteran's Day to all the armed forces, friends, family and my husband - a veteran of the Coast Guard!
Social Media Job Titles & Industries
I'm meeting with a Career Coach today to discuss the next steps in my career. With traditional media behind me, I'd like to pursue a social media type role. Since this is a fairly new function within an organization, I just searched for "Social" on a mediabistro.com jobs to see
What do social media job titles look like?
Social Marketing Associate
Copywriter/Social Media Correspondent
Director, Social Media
Social Media Sales Consultant
Social Media Manager
Social Media Manager
Director, Social Media Communications
Social Media Manager
Social Media Producer
Social Media Strategist
Social Media Expert & Editorial Assistant
What companies are hiring social media?
Kirshenbaum Bond Senecal + Partners - Advertising Agency
Lafayette 148 - Fabric Brand
NBC Universal - TV Entertainment
Meltwater Group - Software Company
Big Fuel Communications, LLC - Marketing and Communications Company
HFM U.S. - Media
DKMS Americas - Bone Marrow Donor Center
Sony Corporation of America - Consumer Manufacturer of Electronics and IT
Albert Einstein College of Medicine - Higher Ed
Gilt Groupe - Online Retailer
MWW Group - PR Agency
On The Issues Magazine - Media
Offerpop - web-based marketing platform
What do social media job titles look like?
Social Marketing Associate
Copywriter/Social Media Correspondent
Director, Social Media
Social Media Sales Consultant
Corporate Sales Rep - Social Media
Digital / Social Media StrategistSocial Media Manager
Social Media Manager
Director, Social Media Communications
Social Media Manager
Social Media Producer
Social Media Strategist
Social Media Expert & Editorial Assistant
What companies are hiring social media?
Kirshenbaum Bond Senecal + Partners - Advertising Agency
Lafayette 148 - Fabric Brand
NBC Universal - TV Entertainment
Meltwater Group - Software Company
Big Fuel Communications, LLC - Marketing and Communications Company
HFM U.S. - Media
DKMS Americas - Bone Marrow Donor Center
Sony Corporation of America - Consumer Manufacturer of Electronics and IT
Albert Einstein College of Medicine - Higher Ed
Gilt Groupe - Online Retailer
MWW Group - PR Agency
On The Issues Magazine - Media
Offerpop - web-based marketing platform
Halloween Wrap Up
I love the best Halloween costumes from Gawker. In fact my favorites are Katy Perry AND Russell Brant (two face) and Middle-Age Barbie!
This year my husband and I dressed up like a sexy bee (me of course) and a bee keeper! I made a ton of little bees for his costume using black and yellow fuzzy pom poms glued together.
Other popular costumes were Popeye and Olive Oil (making a comeback), multiple versions of GaGa (expected but I didn't see a Meat costume), the Gingerbread Man from Shrek (kid and adult), and sexy M&M girls.
My in-laws dressed as a Holy Cow-cow suit with bible and halo- and a Chick Magnet-chicks attached to regular clothes-very creative I must admit!
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